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Welcome to the Giving Thought Podcast, a bi-weekly exploration of trends in global philanthropy and civil society from the Charities Aid Foundation’s in-house think-tank, Giving Thought.

In each episode your host Rhodri Davies (formerly with co-host Adam Pickering) explores a big issue, theme or trend and analyses what it means for philanthropy and civil society around the world.

Be sure to check the show notes for each podcast and find blogs, reports and videos from Giving Thought and do get in touch if you have questions or suggestions at

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Jun 16, 2020

In this episode we talk to Simon Burton, founder and CEO of the Charity Film Awards, about how charities can use film to portray and amplify their work. Including:


-What is the aim of the Charity Film Awards and how did it come about?

-In what interesting ways have charity entrants to the competition been using video?

-Why is storytelling important for charities?

-Positive vs negative representations of charities and the people they serve: do upbeat messages work? Or are tragic images still the norm?

-Is it possible for organisations with limited resources to use video effectively as a tool?

-Will we see more charities engaging with video as a result of the enforced digital transformation brought about by Covid-19?

-Have any charities used short-form video and platforms like TikTok effectively?

-Are any charities using virtual and augmented reality or 360 video?

-How did the CFA turn itself into a virtual event in such a short space of time?

-Will we see virtual events becoming more the norm after the coronavirus situation is over?

-Are charities well-represented in mainstream screen media?

-Are there any good TV programmes, films about charities or philanthropy? If not, why not?



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