Charities Aid Foundation's Giving Thought podcast explored the big issues, themes and news stories relating to philanthropy and the work of civil society.
In this episode we talk to Sharna Goldseker and Michael Moody
about their book Generation Impact: How Next Gen Donors are
Revolutionizing Giving, which is now available in an updated
and expanded 2nd edition. Including:
In what ways are Next Gen donors genuinely different from
previous generations?
Do Next Gen donors give to significantly different causes than
their parents’ generation, or simply give to the same causes but in
different ways?
Are Next Gen donors more likely to adopt non-traditional
vehicles for their giving? If so, what does this tell us about the
limitations of current non-profit models?
Do Next Gen donors tend to seek advice on their giving (either
at the outset, or on an ongoing basis)? If so, who do they turn
to?
Whilst almost all Next Gen donors agree that they “want to see
the impact of their giving”, what they mean by “impact” varies
considerably- some looking for rigorous metrics and outcome
measure, others for human interaction or compelling stories. How
can nonprofits cater effectively to these differing notions of
impact?
Are Next Gen donors more likely to take a holistic view of
philanthropy, in relation to how wealth is created, how it is
invested etc? What does this mean in practical terms?
What are the key differences between inherited and earned
wealth and how do they influence approaches to philanthropy?
What role does philanthropy play in the planning of wealth
transfer within families? (E.g. is philanthropy seen as a tool for
engaging the younger generation in the family’s financial affairs?
What sorts of roles are Next Gens playing with regard to their
family’s giving?)
Are Next Gen donors more likely to want to blur the boundaries
between philanthropy and political activity in order to pursue
their aims?
Is the desire for more “hands-on” engagement from Next Gen
donors an opportunity to tap into additional skills, or does it
present a new challenge in terms of awkward power dynamics? (I.e.
is there a danger of Next Gen donors assuming that their knowledge
is “better/more important” than that of people working in
nonprofits, simply because of the power dynamics that come with
funding?)
Should we worry that the growing wave of scepticism, and even
cynicism towards philanthropy, will have a negative impact on Next
Gen donors’ willingness to give?
Charities Aid Foundation's Giving Thought explored the big issues, themes and news stories relating to philanthropy and the work of civil society.
This podcast is no longer produced.