Aug 17, 2021
In this episode we talk to Sharna Goldseker and Michael Moody
about their book Generation Impact: How Next Gen Donors are
Revolutionizing Giving, which is now available in an updated
and expanded 2nd edition. Including:
- In what ways are Next Gen donors genuinely different from
- Do Next Gen donors give to significantly different causes than
their parents’ generation, or simply give to the same causes but in
- Are Next Gen donors more likely to adopt non-traditional
vehicles for their giving? If so, what does this tell us about the
limitations of current non-profit models?
- Do Next Gen donors tend to seek advice on their giving (either
at the outset, or on an ongoing basis)? If so, who do they turn
- Whilst almost all Next Gen donors agree that they “want to see
the impact of their giving”, what they mean by “impact” varies
considerably- some looking for rigorous metrics and outcome
measure, others for human interaction or compelling stories. How
can nonprofits cater effectively to these differing notions of
- Are Next Gen donors more likely to take a holistic view of
philanthropy, in relation to how wealth is created, how it is
invested etc? What does this mean in practical terms?
- What are the key differences between inherited and earned
wealth and how do they influence approaches to philanthropy?
- What role does philanthropy play in the planning of wealth
transfer within families? (E.g. is philanthropy seen as a tool for
engaging the younger generation in the family’s financial affairs?
What sorts of roles are Next Gens playing with regard to their
- Are Next Gen donors more likely to want to blur the boundaries
between philanthropy and political activity in order to pursue
- Is the desire for more “hands-on” engagement from Next Gen
donors an opportunity to tap into additional skills, or does it
present a new challenge in terms of awkward power dynamics? (I.e.
is there a danger of Next Gen donors assuming that their knowledge
is “better/more important” than that of people working in
nonprofits, simply because of the power dynamics that come with
- Should we worry that the growing wave of scepticism, and even
cynicism towards philanthropy, will have a negative impact on Next
Gen donors’ willingness to give?