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Charities Aid Foundation's Giving Thought podcast explored the big issues, themes and news stories relating to philanthropy and the work of civil society. 

This podcast is no longer produced.


Aug 17, 2021

In this episode we talk to Sharna Goldseker and Michael Moody about their book Generation Impact: How Next Gen Donors are Revolutionizing Giving, which is now available in an updated and expanded 2nd edition. Including:


  • In what ways are Next Gen donors genuinely different from previous generations?
  • Do Next Gen donors give to significantly different causes than their parents’ generation, or simply give to the same causes but in different ways?
  • Are Next Gen donors more likely to adopt non-traditional vehicles for their giving? If so, what does this tell us about the limitations of current non-profit models?
  • Do Next Gen donors tend to seek advice on their giving (either at the outset, or on an ongoing basis)? If so, who do they turn to?
  • Whilst almost all Next Gen donors agree that they “want to see the impact of their giving”, what they mean by “impact” varies considerably- some looking for rigorous metrics and outcome measure, others for human interaction or compelling stories. How can nonprofits cater effectively to these differing notions of impact?
  • Are Next Gen donors more likely to take a holistic view of philanthropy, in relation to how wealth is created, how it is invested etc? What does this mean in practical terms?
  • What are the key differences between inherited and earned wealth and how do they influence approaches to philanthropy?
  • What role does philanthropy play in the planning of wealth transfer within families? (E.g. is philanthropy seen as a tool for engaging the younger generation in the family’s financial affairs? What sorts of roles are Next Gens playing with regard to their family’s giving?)
  • Are Next Gen donors more likely to want to blur the boundaries between philanthropy and political activity in order to pursue their aims?
  • Is the desire for more “hands-on” engagement from Next Gen donors an opportunity to tap into additional skills, or does it present a new challenge in terms of awkward power dynamics? (I.e. is there a danger of Next Gen donors assuming that their knowledge is “better/more important” than that of people working in nonprofits, simply because of the power dynamics that come with funding?)
  • Should we worry that the growing wave of scepticism, and even cynicism towards philanthropy, will have a negative impact on Next Gen donors’ willingness to give?


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